Tuesday, July 9, 2013

Sexist Scrabble tote bag

According to Scrabble, girls shop and boys bike.
Are they having fun with words or just plain sexist?
(Photo: Jeff Goodman)

Not sure who at Scrabble approved this tote, but it sure made my eyebrows furrow. Really? In 2013, the best word combinations they could come up with to describe girls and boys was "girls shop" and "boys bike?" 
The blatant sexism displayed on this bag reminds me of that JC Penney fiasco a few years ago. Remember this ridiculous t-shirt?

According to JC Penney, it's a girl's job to be
eye candy and it's a boy's job to be smart.

What kind of message are we sending with statements like, "I'm too pretty to do homework so my brother has to do it for me"? That girls are valued by their physical appearance and those who are considered "pretty" are essentially dumb and boys will ultimately save them from their intellectual inferiority.

To quote Alicia Silverstone's character, Cher, from the movie Clueless: "AS IF!"

I also want to point out on the Scrabble bag the words, "Never enough Toys R Us." Thank you, Hasbro (the makers of Scrabble) and Toys R Us, for continuing to feed our children the message that more is never enough. You are effectively shaping the next generation into weapons of mass consumption.  

If you're just as ticked off as I am, consider writing to Toys R Us (click here) and Hasbro (click here). Let's stand up for our kids and make change for the better!